There are numerous things that are essential to brochure style. The cover page design and the style of your catalog's item pages all play important functions in creating a catalog that will bring in new consumers and sales.
None of the things pointed out above are more crucial than the type of paper you will choose to print your brochure on. In this post I will go over some of the numerous paper choices you have to print your brochure on.
First you require to decide if the cover will be the same paper as the rest of your catalog. The cover will be of heavier weight then the interior pages.
2nd you will require to select layered or uncoated paper for printing your catalog. Layered paper is for the glossier layouts and uncoated is more affordable, however can still show your products well.
You have 2 things to consider first, "Will it be shiny paper or not?", "Will my cover be the exact same weight as the interior pages of my brochure?"
As soon as you have addressed those two questions the next decision is what the weight of the paper will be. A lot of catalogs opt for 60, 70, or 80 pound. weights. So it would be 60lb uncoated or coated, 70 lb. Uncoated or coated. 80 lb. Paper normally is only picked for 80 lb. Weight and above. Also, not all paper is measured by weight. Some is determined by thickness or "points".
Now the above is actually over-simplified. There are other types of unique paper you can pick from. There is textured paper, photographic paper, and other more pricey paper to select from if you are selling a costly or high-end product.
There are likewise other considerations when picking the paper your brochure will be printed on. Such as the approach of printing you are going to pick.
You can choose uncoated or coated paper if you are going to have your catalog printed on a hot-set web press. The heat will dry the ink as it read more prints your brochure. If your printer utilizes a cold-set web press then the ink air-dries and is soaked up into the paper. A cold-set web press can not print on covered paper.
If your printer utilizes a sheet-fed press then you can select from any of the high quality documents they have offered. The same opts for printers that do digital printing.
It will depend a lot on the printer you pick. You need to learn what type of paper is available and you will wish to see samples of the paper to get a much better idea of which one you desire to print your brochure on. Ask your printer to recommend the various types of paper they believe will be the best for your brochure.
Here is a list of a few of the kinds of paper your printer might have available for you to pick from or may be able to order for you.
4 things figure out the quality of the paper, opacity, surface, ppi, and brightness. (Pounds per inch) Brightness affects the contrast and brilliance of the paper. If a paper is too opaque, your text and images from one page will be seen through onto another page that your client is trying to check out.
Ask your printer to provide you with samples or example booklets and a cost list for printing your catalog on the various kinds of paper prior to you decide. You understand what your budget is and paper is just one of the costs you have to think about.
None of the things discussed above are more important than the type of paper you will select to print your brochure on. In this article I will go over some of the numerous paper options you have to print your catalog on.
There is textured paper, photographic paper, and other more costly paper to pick from click here if you are selling a high-end or pricey item.
If you are going to have your catalog printed on a hot-set web press, then you can pick uncoated or layered paper. You need to discover out what type of paper is offered and you will want to see samples of the paper to get a much better concept of which one you want to print your catalog on.